Coming Back Stronger: Using the Shutdown to Rebuild Audience Loyalty
Thursday, February 18, at 11:00 a.m. PST, hosted by Arts Reach Presenters: Michael Mael & Karen Freeman Led by The Advisory Board for the Arts’ Michael Mael & Karen Freeman, this session will offer: • Practical steps for attracting and retaining new loyal audiences at this moment • Data to back up these recommendations and create a path to move forward • Tangible tools to help your organization effectively market to, communicate with and engage audiences during this extended pandemic period Research from past downturns and crises shows that audiences typically don’t …