Moonshot Report
Making theatre repertoire decisions is complex, high-risk, and difficult work. These decisions set the trajectory for all that follows, and the process of making them deserves far more attention. After decades of audience erosion, the future of theatre clearly depends on more people choosing to attend. But that will require far more than continuing to invest in improving marketing and fundraising functions. It will require holistic new strategies to produce work compelling enough to artists and audiences to overcome the significant underlying social, cultural, and economic changes that have driven the erosion. …