Marketing and PR Resources

Cooperative Advertising Program

Through the Cooperative Advertising Program, League member theatres can take advantage of discounted advertising rates to 20 different media outlets offering print, online, radio, TV, and out-of-home opportunities for any sized budget. The co-op program leverages the buying power of the Chicago theatre community to secure lower advertising rates with media partners when theatres purchase advertising through the League. We simplify the ad order process by taking care of all ad orders, artwork/copy submissions, and payment. The League also offers complimentary assistance in ad planning and scheduling.

LOCT Marketing Facebook Group

Facebook group for marketers of League of Chicago Theatres member theatres to network and collaborate with each other about marketing and advertising related topics. Share tactics that have proven to be effective, collect input on design materials, link to a relevant article, announce an innovative new initiative, pose a question, etc.

Opening Night Calendar

The opening night calendar lists upcoming press opening dates at Chicago area theatres to assist companies with avoiding scheduling conflicts.

How the Performing Arts are Performing in Chicago

Presentation on 9.17.19 by Dr. Zannie Voss from SMU DataArts for theatre and board leadership on how the performing arts are performing with a specific focus on Chicago. Including data collected by SMU DataArts concerning ticket sales, marketing and fundraising data.

PR Tips

Workshop presented by David Rosenberg on 5.14.18. One sheet with helpful tips and a timeline for sending press releases, photos and pitching stories.

Research Findings Report 2017

Report prepared by Patty Bloomfield about focus groups exploring various issues, such as ticket sales, audience engagement and individual giving, and how theatres are being affected.

National Arts Marketing Project

The National Arts Marketing Project (NAMP), a program of Americans for the Arts, is dedicated to serving arts professionals and artists who seek to market the arts, engage audiences, and serve their communities. When arts professionals and artists are afforded the necessary skills to effectively market the arts and engage audiences, they have greater opportunities to not only strengthen their fiscal health and sustainability, but also create lasting impact in their communities. NAMP serves a broad group of arts professionals and individual artists of various skill levels who work to promote the arts as a vital part of both an enriched, healthy life and a strong community.