Learning Lab: Marketing Your Mission in a Post-Pandemic World
Arts and Business Council of Chicago Wednesday, July 22 from 11:30am – 1:00pm Arts and cultural programming has drastically changed due to COVID-19 – maybe for good. As organizations rethink and reinvent their services and programs to respond to emerging challenges, they will need to move from project-based marketing to holistic, brand-driven “institutional marketing.” Strong missions and brands will help organizations engage audiences, maintain loyal donors, and recruit effective board members. By transforming the challenges of the pandemic into creative opportunities, organizations can find new strategies to meet their audiences where they …