The League of Chicago Theatres, Choose Chicago, and DCASE are proud to announce a new marketing campaign this fall declaring fall “Theater Season” in Chicago. Just like there is is Football Season, Holiday Season, Spooky Season, and SummertimeCHI, this year we are claiming fall as THE season to see great shows. The campaign leans into the idea that theatre is all around us and even the most ordinary of things can become dramatic.
Below you’ll find all the resources to get involved with the campaign and promote your fall shows!
Website Event Listings
The website for this campaign is theaterseason.com. This link redirects to the Choose Chicago website. In order for your event to appear on the campaign landing page, you must submit your event to Choose Chicago’s event calendar*. Contact email@example.com if you are having trouble finding your show.
*Note that if you submitted your show to ChicagoPlays.com for the Fall Theatre Guide, it was automatically uploaded to the Choose Chicago site and does not need to be submitted again. Please search for your show on the campaign landing page before resubmitting.
Here you’ll find sample social graphics, and posters for use on social media and to print for your venue. The graphics also include customizable templates for you to insert an image of an object that represents your show and for theatre’s information. For an example of how to do this, check out Slide 22 of the Havas Presentation.
Sample Social Posts Copy
This fall just got a lot more dramatic! Celebrate Theater Season by seeing one of over 150 shows playing across Chicagoland. Visit theaterseason.com for a full list of #chitheatre performances. #theaterseason
It’s Theater Season in Chicago! We’re bringing the drama this fall with over 150 theatre performances in the Chicagoland area. Visit theaterseason.com for more information and to buy your tickets! #theaterseason
Forget Football Season or even Spooky Season, this fall it’s Theater Season! Visit theaterseason.com for a full list of over 150 shows playing this fall. #theaterseason
Who doesn’t love a little drama? There’s plenty of it this fall with over 150 live performances to see across the city! Visit theaterseason.com to find out more. #theaterseason
It’s Theater Season here in Chicago with over 150 shows to see this fall, including our production of [insert your show info here]. Visit theaterseason.com for a full list of fall performances and don’t forget to buy your tickets now! #theaterseason
See a show this fall for Theater Season! There’s over 150 shows to see across Chicago including our production of [insert your show info here]. More at theaterseason.com #theaterseason
Theatrical Out of Home
Choose Chicago is presenting three activations on Thursday, October 5 bringing theater to unconventional spaces, but we want everyone to get involved! To get involved in the Theatrical Out of Home activations, place an object or prop relating to your show outside of your venue or somewhere in your neighborhood with one of the custom QR code stickers provided. This activation is meant to spur interest among people passing by and make them curious about what the object is doing there. More information about how to execute Theatrical Out of Home activations is available on Slide 20 of the presentation.
Contact firstname.lastname@example.org for additional information and questions.