Join Drew McManus, Principal of Venture Industries Online for a virtual workshop on Google Analytics and Search Console. With most content now happening virtually it is important to have your Analytics and Search Console settings properly set up. Attendees should be prepared with their organization’s Analytics login for a live working session.
Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit of the data, you’ll need to activate and/or setup several key features. You’ll get even more out of your data when you connect your site to Google Search Console.
Attendees will get step by step instructions on how to implement the following must-have GA settings in real-time:
Set Your Primary URL
Activate Demographics
Activate Google Signals
Bot Filtering
Filter Your Visits
Referral Exclusions
Activate Search Tracking
Adjust Session Settings & Campaign Lengths
Verifying your site
Adding and updating sitemaps
Linking Search console and Analytics
Important Notices
The majority of these settings will be applicable to both traditional Google analytics Suite and the newer G4 version.
If your organization does not already have a Google Search Console account created, it is recommended that you do. Sign into your org’s Google account and go to https://search.google.com/search-console.